Bean-B-Clean™, is a revolutionary scalp massaging brush that's a safe, soft and soothing tool, especially effective in the fight against Cradle Cap, when used daily as directed. It takes the place of the brushes used in hospitals with the sponges on the back. Those are meant for one-time use because the sponge can become a breeding ground for bacteria and if the sponge is removed, the brush is too pliable to get a good grip for effective results. The Bean-B-Clean is reusable and a must-have item for all babies!